Beauty brand reset
Beauty brand
reset
Positioning, messaging, and a sharper visual direction designed to make the next era of growth unmistakable.
Brand platform
Selected work
01 / 04
Beauty brand
Project details
Project details 01 / 01
Beauty /
Repositioning
A refined brand platform created to give Luma Beauty a sharper, more considered place in the market.
- 01
- Brand strategy
- 02
- Identity
- 03
- Launch
Project outcomes
01 / 04 — 2024
Luma Beauty — New York
Beauty brand
reset
Positioning, messaging, and a sharper visual direction designed to make the next era of growth unmistakable.
- 01
- Positioning
- 02
- Messaging
- 03
- Visual direction
Project enquiries
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